To celebrate their annual 4th of July festivities in Montauk, NY, Adaptive collaborated with JAJA Tequila to host a weekend party at Surf Lodge. Equipped with the help of our New York team, we brainstormed, designed, and installed branded entryways, and conceptualized and constructed the custom DJ booth and stage facade. To maximize the brand's exposure around the venue, we integrated all of the client's assets with the intent to catch the attention of each guest. Concession and bar structures, built by Adaptive, were stocked with a number of spirits and bites for guests to enjoy across the seaside beach lounge over the weekend.